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How to Transform a Simple Article Link into a LinkedIn Carousel that Boosts Your Engagement

LinkedIn CarouselCarouselLinkedInContent Strategy

Every week, thousands of technical creators share their articles on LinkedIn.
They paste the link, add two sentences, click Publish... and wait.
Result: a few views, a few likes, then the post disappears.

Does this scenario sound familiar? You're not alone. The good news: there's a simple way out of this dead end. It comes down to one word: carousel.


1. Before: Why Article Links No Longer Break Through

LinkedIn loves keeping its users on the platform.
An external link does the opposite: it pushes people to leave.
The algorithm therefore reduces the reach of these posts.

Plus, a link offers no clear preview of the content.
The reader has to click to understand.
Too much effort. They simply scroll down.

Common symptoms:

  • Click-through rates below 2%.
  • Few or no comments.
  • No new relevant invitations.

2. After: What a Well-Built Carousel Does

A LinkedIn carousel is a PDF document displayed slide by slide.
It's visual, quick to consume, and still displayed in the feed.

Creators who use it often notice:

  • Impression rate x3 compared to a link post.
  • More comments because each slide invites reaction.
  • New followers who share the same interests.
  • A steady stream of private messages: prospects, recruiters, partners.

Why?
The format meets the network's two priorities:

  1. Retention: the user stays on LinkedIn to read all slides.
  2. Interaction: each slide is a micro-call to action (swipe).

All without leaving the platform.


3. Bridge: How to Go from Link to Carousel in One Hour

You don't need to be a designer.
Follow these simple steps.

3.1 Choose the Central Idea

Your article might cover ten points.
For a carousel, focus on one clear message.
Example: "5 Mistakes When Fine-Tuning a GPT-3.5 Model".

3.2 Break It Down into Digestible Blocks

  • Slide 1: Strong title + result promise.
  • Slides 2-6: One short idea per slide.
  • Slide 7: Summary.
  • Slide 8: Call-to-action (comment, share, subscribe).

Eight slides are enough to keep the reader focused.

3.3 Write for the Hurried Scroller

  • 12-word max sentences.
  • One major piece of information per slide.
  • Large font, high contrast.
  • Lots of white space: the eye needs to breathe.

3.4 Add Consistent Visuals

You're a developer?
Capture a code snippet, a terminal line, an architecture diagram.
Format it for readability: dark background, 16pt monospace font, padding.

3.5 Export as a Lightweight PDF

Ideal size: < 10MB for quick loading.
Name the file: Title_Carousel_YOURNAME.pdf.


4. Ultra-Basic Design Guide (But Sufficient)

  • Palette: one primary color + one accent color + black or white.
  • Typography: maximum two families (headings and text).
  • Grid: 8 columns, equal margins, everything aligns.
  • Avoid blurry shadows; prefer clarity and simplicity.

Tip: scroll through your carousel in full screen.
If you read each slide in 3 seconds, you've succeeded.


5. Tool or DIY?

You can use Figma or Canva.
But you'll need to:

  • Create each slide manually.
  • Manage fonts, sizes, alignments.
  • Export, compress, rename.

Count on three hours for a clean result.

The Alternative: Ultimate Carousel

Ultimate Carousel (LDC) automates these steps:

  1. Paste your markdown or bullet-point outline.
  2. Choose a theme (font, colors, code template).
  3. AI splits the text and places visuals.
  4. In ten minutes, your optimized PDF is ready.

You still control the branding: logo, palette, syntax highlighting, everything is customizable.


6. SEO Best Practices to Remember (Yes, Even on LinkedIn)

  • Main keyword in the title and first slide.
  • Secondary keywords spread across text slides.
  • PDF filename: include the keyword.
  • Post description: 2-3 sentences with the keyword + invitation to swipe.

This optimization helps LinkedIn understand the topic and suggest the content to the right people.


7. Pre-Publication Checklist

  1. Does slide 1 grab attention in less than 2 seconds?
  2. Does each slide stick to one idea?
  3. Is text readable on mobile?
  4. Is PDF size reasonable?
  5. Is the call-to-action clear on the last slide?

If everything's green, share. Then, respond to comments quickly. The algorithm loves that.


8. Example with Numbers

Louis, a Node.js freelancer, followed the "link + teaser" model.
Average stats: 500 views, 10 likes, zero DMs.

First week with carousel:

  • 6,800 views (+1,260%).
  • 125 likes.
  • 18 comments.
  • 2 quote requests (15-day project billed at €6,000).

He only changed the format. The content was identical.


9. Common Mistakes to Avoid

  • Too much text per slide.
  • Tiny font "because we have a lot to say".
  • Loud colors that hinder reading.
  • No call-to-action: the reader leaves without doing anything.

Keep these in mind with every creation.


10. Conclusion: Your Content Deserves Better Than a Simple Link

You already know how to write useful articles.
Don't let them sleep in your blog.
Give them a second life as a LinkedIn carousel.
You'll gain:

  • More visibility.
  • More genuine interactions.
  • More professional opportunities.

Ready to Take Action?

Create your first carousel in less than ten minutes with Ultimate Carousel.
Try the free version, publish today, measure results tomorrow.

How to Transform a Simple Article Link into a LinkedIn Carousel that Boosts Your Engagement