How to Transform a Simple Article Link into a LinkedIn Carousel that Boosts Your Engagement
Every week, thousands of technical creators share their articles on LinkedIn.
They paste the link, add two sentences, click Publish... and wait.
Result: a few views, a few likes, then the post disappears.
Does this scenario sound familiar? You're not alone. The good news: there's a simple way out of this dead end. It comes down to one word: carousel.
1. Before: Why Article Links No Longer Break Through
LinkedIn loves keeping its users on the platform.
An external link does the opposite: it pushes people to leave.
The algorithm therefore reduces the reach of these posts.
Plus, a link offers no clear preview of the content.
The reader has to click to understand.
Too much effort. They simply scroll down.
Common symptoms:
- Click-through rates below 2%.
- Few or no comments.
- No new relevant invitations.
2. After: What a Well-Built Carousel Does
A LinkedIn carousel is a PDF document displayed slide by slide.
It's visual, quick to consume, and still displayed in the feed.
Creators who use it often notice:
- Impression rate x3 compared to a link post.
- More comments because each slide invites reaction.
- New followers who share the same interests.
- A steady stream of private messages: prospects, recruiters, partners.
Why?
The format meets the network's two priorities:
- Retention: the user stays on LinkedIn to read all slides.
- Interaction: each slide is a micro-call to action (swipe).
All without leaving the platform.
3. Bridge: How to Go from Link to Carousel in One Hour
You don't need to be a designer.
Follow these simple steps.
3.1 Choose the Central Idea
Your article might cover ten points.
For a carousel, focus on one clear message.
Example: "5 Mistakes When Fine-Tuning a GPT-3.5 Model".
3.2 Break It Down into Digestible Blocks
- Slide 1: Strong title + result promise.
- Slides 2-6: One short idea per slide.
- Slide 7: Summary.
- Slide 8: Call-to-action (comment, share, subscribe).
Eight slides are enough to keep the reader focused.
3.3 Write for the Hurried Scroller
- 12-word max sentences.
- One major piece of information per slide.
- Large font, high contrast.
- Lots of white space: the eye needs to breathe.
3.4 Add Consistent Visuals
You're a developer?
Capture a code snippet, a terminal line, an architecture diagram.
Format it for readability: dark background, 16pt monospace font, padding.
3.5 Export as a Lightweight PDF
Ideal size: < 10MB for quick loading.
Name the file: Title_Carousel_YOURNAME.pdf
.
4. Ultra-Basic Design Guide (But Sufficient)
- Palette: one primary color + one accent color + black or white.
- Typography: maximum two families (headings and text).
- Grid: 8 columns, equal margins, everything aligns.
- Avoid blurry shadows; prefer clarity and simplicity.
Tip: scroll through your carousel in full screen.
If you read each slide in 3 seconds, you've succeeded.
5. Tool or DIY?
You can use Figma or Canva.
But you'll need to:
- Create each slide manually.
- Manage fonts, sizes, alignments.
- Export, compress, rename.
Count on three hours for a clean result.
The Alternative: Ultimate Carousel
Ultimate Carousel (LDC) automates these steps:
- Paste your markdown or bullet-point outline.
- Choose a theme (font, colors, code template).
- AI splits the text and places visuals.
- In ten minutes, your optimized PDF is ready.
You still control the branding: logo, palette, syntax highlighting, everything is customizable.
6. SEO Best Practices to Remember (Yes, Even on LinkedIn)
- Main keyword in the title and first slide.
- Secondary keywords spread across text slides.
- PDF filename: include the keyword.
- Post description: 2-3 sentences with the keyword + invitation to swipe.
This optimization helps LinkedIn understand the topic and suggest the content to the right people.
7. Pre-Publication Checklist
- Does slide 1 grab attention in less than 2 seconds?
- Does each slide stick to one idea?
- Is text readable on mobile?
- Is PDF size reasonable?
- Is the call-to-action clear on the last slide?
If everything's green, share. Then, respond to comments quickly. The algorithm loves that.
8. Example with Numbers
Louis, a Node.js freelancer, followed the "link + teaser" model.
Average stats: 500 views, 10 likes, zero DMs.
First week with carousel:
- 6,800 views (+1,260%).
- 125 likes.
- 18 comments.
- 2 quote requests (15-day project billed at €6,000).
He only changed the format. The content was identical.
9. Common Mistakes to Avoid
- Too much text per slide.
- Tiny font "because we have a lot to say".
- Loud colors that hinder reading.
- No call-to-action: the reader leaves without doing anything.
Keep these in mind with every creation.
10. Conclusion: Your Content Deserves Better Than a Simple Link
You already know how to write useful articles.
Don't let them sleep in your blog.
Give them a second life as a LinkedIn carousel.
You'll gain:
- More visibility.
- More genuine interactions.
- More professional opportunities.
Ready to Take Action?
Create your first carousel in less than ten minutes with Ultimate Carousel.
Try the free version, publish today, measure results tomorrow.